Marcie, Radio and TV are not for every school. Radio and TV has to be watched carefully or else results will not warrant costs. Posters have worked when they include testimonials of happy grads. Imagine a large poster with a photo of the grad as a student and then in a career - with lots of verbiage saying why they are successful. It sells prospective students all the time. Post them throughout your schools and create books with happy and successful grads. Using your advisory board and also alumni have lots of benefits. You get great ideas and a lot of help - at no cost. You are right - there is a huge pool of people who know a lot about your school. Just ask them for their ideas and time. Thanks, Susan Dr. Susan Schulz