Jonathan, Great that TV is working for you. Maybe you want to share your secret. Sounds like you have figured out the formula to reach leads in good numbers. You have noted that now it is important to measure phone responsiveness, if they keep appointments, how qualified, and also how many enroll. We also think that radio can be effective for branding. Some stations provide an environment of being more informational than promotional. Alumni are a great way to increase all your numbers and reduce costs. MaxKnowledge offers a great course on what you need to know to set up and/or grow your Alumni Community. Thanks, Susan Dr. Susan Schulz