Gracie, Press releases are great. It is always important to be sure they include interesting and verifiable news. You cam also send out calendar items, which also get a lot of attention. As far as print and other media, ask yourself what the profile of your ideal student is. Then ask yourself how you can reach that specific market. Some methods don't work for who you may want to attract. Involving advisory board members is always important. That's why we suggest inviting lots of qualified people to be members. Sounds like you are doing great. Good luck, Susan Dr. Susan Schulz