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Lucy,
Sounds like you are exploring all media to get your school name out. It's great that you have an active Advisory Board. If members are chosen well you have the opportunity of gaining a lot of ideas. What is important is measuring results from all the marketing strategies. Look at the quality of your leads. Do they show up for admissions appointments and are they likely to enroll? Most important - is there a match between what they enroll in and their ability to graduate and get a job within a reasonable time? Your advisory board can probably refer the best leads. Great that they also provide extern sites. It might very well be possible to enroll all students from referrals. Wouldn't that be great and certainly reduce the cost of marketing and especially costly TV and billboards advertising. Thanks, Susan

Dr. Susan Schulz

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