Antonio , Sounds like you have great signage. Ideally there is traffic and you measure results about people who visit your school as a result of the signs. Are they quality leads? It's always good to put new marketing strategies in place. We think each decision has to be well thought out, tested, and then evaluated for results. TV and radio often sound great. So far we have heard just a handful of success stories and only for certain schools. Following contacts is often the key to success. People don't always respond to the first contact. We find at least 3 contacts is effective as long as they are varied and timed appropriately. How do you measure results from search engine ad space and other social media? It is always a challenge as sometimes it works really well and other times not. Advisory Boards are great if you choose the right people to join them. Thanks, Susan Dr. Susan Schulz