Jonathan,
Very good observations, Jonathan. When we evaluate results we can usually find solutions. We like to think that eventually every school will have a Community Outreach Director. The job of this person is to be out in the community every day. They must develop and maintain relationships with employers, organizations, development boards, and more. In fact, we joke that the person should not even have a desk at school. Their job is outside! They must learn about current jobs and future ones, externship sites, get the opinions of the community, locate ideal advisory board members, build brand, look for trends, and be the spokesperson. The salary paid this person is substantially less than a typical annual marketing budget. Thanks, Susan
Dr. Susan Schulz