Randy, Wow. You are doing so much to create newsworthy stories about your institution. I hope everyone is reading this! What you are doing is creating traffic to your school. Everyone who comes through, regardless of the reason, is learning that your institution is a training source for their friends, family, and work colleagues. Be sure that catalogs and brochures are around and students are wearing uniforms or shirts with the school name and website. I'm sure you have "hosts" to greet visitors and let them know the depth and breadth of your institution offerings. Thanks, Susan Dr. Susan Schulz