You are so right, Kathleen, about the graduations bringing the point home. No matter how tough things seem, graduation ceremonies give me that boost and reminder of why we all choose to stand firm on our convictions. This industry in the ultimate in the "win-win" concept. When it works right, all parties benefit - students by getting jobs, employers by having a pool of trained candidates to fill positions, schools themselves by being successful (i.e. profitable - which should not be considered a bad thing when achieved the right way) and employees of the schools are happily employed by a successful school. As for-profit entities, we also pay various taxes - thereby contributing to government and communities with the monies that go back to work thru those tax dollars as well as impacting employment rates positively. It's amazing to me that such a wonderful model of the multitude of "winners" in the mix that we continue to be subjected to the level of scrutiny which exists. Other suggestions I have thought of after Richard's encouragement to feed positive graduation stories with the media would be to highlight other postive events as well. Press releases for certain newly hired or promoted key employees, testimonies from happy employers, school sponsored community events, and even new facility launches can be events that may get published if you take the time to provide the media with a release. The media is more likely to publish these if they are concise (easy to fit or edit for space) and personalized to include quotes and/or pictures. Be persistent, like Richard suggested, with all types of submissions. Eventually, you will hit a date when they have space to fill. Another thing I have seen that may help attract media attention is if you have a prominent guest speaker at a graduation ceremony or other event. As more people go thru this course online, I am hoping we can get additional suggestions and ultimately, start hearing some success stories from those who get results on the ideas presented!