Very well put, Christina. Placement does make a measurable impact on enrollments, retention, and placement. Few schools track this. When you do, you can see that the Placement Department can be a profit center. It is also true that every student needs to be kept motivated. This is typically by keeping their eyes on their employment prospects. They need to be reminded that the goal is to get a job and the school is prepared to provide a great deal of assistance so the grad has the skills and confidence to enter the job search market. A satisfied customer (student) will definitely return for more training and recommend other students. Thanks, Susan