You point to an interesting situation. Few placement departments put plans in place to measure the impact on the rest of the school. If this is a new school it's a great opportunity to put assessment plans in place right now. First you can measure enrollment. Be sure the admissions people know what to say about placement such as where the jobs are, the training placement offers, the assistance and handholding. Have the prospective student meet with a placement officer. Then measure results when or if the student graduates. It takes time but having an evaluation state of mind will point to other things to measure. Placement can also measure the number of contacts at employers and potential employers. And how many jobs and how many enrollment referrals come from the workplace as a result of placement folks visiting with them. And measure student retention as well. When students see the role of placement in their lives it could increase retention. Lots to measure. Thanks, Susan