Marion,
It sounds perfect, Marion. We also know of schools that rely 100% on word of mouth. That is a testimony to the kind of training and student services you provide. Given all this it is important to plan to benefit from this reputation in addition to enrolling students. Testimonials are important. They can be used as marketing to continue referral enrollments. They can be evaluated to see what you are doing right and the trends observed. There might be a day when referrals don't produce as effectively as now. You might want to offer new programs and target a new market. It is always good to prepare. Thanks
Dr. Susan Schulz