Hi Christopher, We think that companies may in fact get interested in students prior to graduation. That's a reason for externships! Getting students used to what is out in the job market is important. Although we feel that it must be in the field training for. Otherwise there is too much distraction. And yes, students do need to keep up with trends in the workplace and in their field of specialty. Lots of great ideas to keep employment a focus for each student. thanks, Susan