We totally agree, Joanie. The right placement department can impact on admissions, retention, and of course placement. And programs need to be developed to meet the needs of the local employers. That means that some courses may need to be customized to each hiring company. Great idea to develop programs WITH key companies in your community. It helps to create the best program and also helps to ensure that your grads will be hired. And you'll have the start of great relationships with the company. You sound like you know what you are doing. So here's an idea. Run your placement department with the same marketing concepts used for admissions. Best wishes, Susan