Good question, Amy. It is important to measure the results of every marketing initiative. That means the effectiveness of your website. You will probably need some technical assistance. But at the least you can measure quality and number of students that come from your website compared to other advertising strategies. Typically websites work best if you have someone to increase your internet viewership (SEO). That means that there are many ways to drive traffic to your website. Of course your website has to be easy to navigate and the information needs to be clear and complete. Thanks, Susan