Angela, That's a really good question. In my situation, I believe part of the motivation is that we display our stories on the alumni site (with photos). Grads see those and, I believe, it causes them to think -- "hey, that could be me!" Also, we put together Alumni Success Story Posters in the lobby and hallways of each of our campuses. By the time they are graduates, they've seen those hanging around campus and they want to be one of those success stories. To get started, you may want to involved your staff/instructors to help you gather a bunch that you can use for display purposes until you can gather the momentum you need. June