Randy,
Our graduates are living breathing advertisements for our schools and our industry. It sounds like you have some good ideas on how you'd like to take full advantage of that.
I have found that gathering alumni success stories via our website and finding creative ways to share those stories both inside and outside of our institution has been a very valuable project. "Stories" are incredibly powerful!
Good luck - I'd love to see your website and hear more about your alumni association once you get it up and running!
June