Glenn, Relationship building is key and as a social media user yourself, I can already tell you understand the importance of leveraging any resources possible to improve student relationships. You said you have a "school" page but do you have a Career Services page? If so, how might a career services page be differentiated from your school page to help you achieve your career center's goals which likely differ from a school page which may focus on retention and lead generation? Robert Starks Jr.