Social Media Use

Public

Discussion:

Glen,

Job postings represent one form of content that can be shared on a network for a career services page but have you considered other strategic communications for some of the purposes discussed in the course? For instance, how could your Career Services page publish content that contributes to student career-readiness by being a central part of a student's PLN? What type of content might that be? What ways would you use a Facebook platform not as a job board, but as a tool to build affinity with your office and increase student participation? You may get more ideas as you get further along in the course but I'd ask that you ponder these questions. Many career professionals try to use social media platforms as job boards or as distribution lists and that's not fully leveraging social media.

If you're using Facebook as another job board, have you considered how you could leverage the community and word-of-mouth to enhance your efforts? For instance, try a post such as "Word-of-Mouth Wednesdays - Share a job you found here with your classmates" in which the community shares a job opening they know about. After a while of consistent posting on Wednesdays and promoting your campaign among your influencers, this sharing on Wednesdays becomes a part of the online community culture and you harness your community to help you in your goal. This is merely one example of strategically leveraging a platform and community to enhance your efforts. Can you think of other creative ways to leverage your community and the unique platform social media provides?

Glen, Job postings represent one form of content that can be shared on a network for a career services page but have you considered other strategic communications for some of the purposes discussed in the course? For instance, how could your Career Services page publish content that contributes to student career-readiness by being a central part of a student's PLN? What type of content might that be? What ways would you use a Facebook platform not as a job board, but as a tool to build affinity with your office and increase student participation? You may get more ideas as you get further along in the course but I'd ask that you ponder these questions. Many career professionals try to use social media platforms as job boards or as distribution lists and that's not fully leveraging social media. If you're using Facebook as another job board, have you considered how you could leverage the community and word-of-mouth to enhance your efforts? For instance, try a post such as "Word-of-Mouth Wednesdays - Share a job you found here with your classmates" in which the community shares a job opening they know about. After a while of consistent posting on Wednesdays and promoting your campaign among your influencers, this sharing on Wednesdays becomes a part of the online community culture and you harness your community to help you in your goal. This is merely one example of strategically leveraging a platform and community to enhance your efforts. Can you think of other creative ways to leverage your community and the unique platform social media provides?