Social Media Use

Public

Discussion:

Marcus,

Thanks for contributing to the conversation. Do you think that organizations use social media in the first way you describe because they don't understand how social media is/should be different than other traditional communication channels? If you recall module 1 and the introduction of how social media differs from traditional communication channels, I think you just provided an amazing example to the group on this exact point.

Organizations want to obtain information but information can be better obtained when there are strong relationships and students collaborate with the department. You hit the nail on the head when you indicated what keeps reciprocal communication alive - the same thing that keeps us engaged in all our relationships - common interests. Developing a genuine, human connection through shared interest is a much more sustainable, long-term approach to constituent engagement. All career services professionals understand how important that continued engagement is because we've all experienced the situation when our graduates fall off the radar. Better relationships means we can be better at accomplishing our goals which is all about helping students become successful. In our role, strong relationships make so much sense since our goal is to help others achieve their goals - who doesn't want to partner in that mission?

Thanks Marcus!

Robert Starks Jr.

Marcus, Thanks for contributing to the conversation. Do you think that organizations use social media in the first way you describe because they don't understand how social media is/should be different than other traditional communication channels? If you recall module 1 and the introduction of how social media differs from traditional communication channels, I think you just provided an amazing example to the group on this exact point. Organizations want to obtain information but information can be better obtained when there are strong relationships and students collaborate with the department. You hit the nail on the head when you indicated what keeps reciprocal communication alive - the same thing that keeps us engaged in all our relationships - common interests. Developing a genuine, human connection through shared interest is a much more sustainable, long-term approach to constituent engagement. All career services professionals understand how important that continued engagement is because we've all experienced the situation when our graduates fall off the radar. Better relationships means we can be better at accomplishing our goals which is all about helping students become successful. In our role, strong relationships make so much sense since our goal is to help others achieve their goals - who doesn't want to partner in that mission? Thanks Marcus! Robert Starks Jr.