Paul, Many colleges use Facebook to generate leads and to have a positive impact on retention. However, many are not leveraging it for Career Services which is unfortunate because, as the course will outline, there are many potential benefits. Hopefully, you will champion a social media strategy at your school Paul once you finish the course! Feel free to create new forum topics with questions if you have questions. We are all here to help each other learn so please don't hesitate to ask as many questions as you want - I'm here to help in conjunction with the course content. Robert Starks Jr.