Social Media Use

Public

Discussion:

Paul,

You're welcome. You'll find a ton of resources in the resources section of the course near the end that will provide even more information to help you become a social media master! This will likely give you more ideas on how to specifically leverage social media (and specific platforms) to help you achieve your career center goals. One thing many people ignore on LinkedIn are the apps. When you log into LinkedIn, if you look at the top navigation bar, you'll see an option that says "more." When you hover your mouse over it, you get a drop down menu. There's something called "Answers" which is an app that allows users to pose questions to get answers from experts. Thus, LinkedIn is a great source for students to tap into experts to get answers to questions. Think of this as a new form of informational interviewing and how valuable this is as it provides access to people students wouldn't have access to otherwise. This is merely another example of how LinkedIn can specifically be leveraged by students if they are taught.

You'll notice a document that presents 10 simple steps to begin a personal branding strategy near the end of the course which is something students must now be taught more than ever by career professionals given the trends in social media background checks. Having a LinkedIn profile is a start for students to take control of their online brands and building PLNs that aid them in their professional development and networking, but you'll find even more ideas in that document near the end of the course. I'll also be available to continue answering questions and helping you apply what you've learned if you have any other questions as you start to implement things at your school. The Lounge (www.careercollegelounge.com) is the place that allows all of us to continue learning and interacting with one another so also know that if you have questions even when you are done with this course, take advantage of me as a continued resource in the Lounge in the Career Services Performance Group.

I encourage you to watch the Job search 3.0 video I created in the Lounge and feel free to use it to show students if you think it will help you make them aware of how job search has changed - the video blog I created on this can be seen here: http://lwire.us/?l=JA18. I believe the video presentation will add to your learning so if you have 21 minutes (that's the length of the video), I encourage you to watch it.

Thanks Paul for your contributions. I look forward to more conversations.

Robert Starks Jr.

Paul, You're welcome. You'll find a ton of resources in the resources section of the course near the end that will provide even more information to help you become a social media master! This will likely give you more ideas on how to specifically leverage social media (and specific platforms) to help you achieve your career center goals. One thing many people ignore on LinkedIn are the apps. When you log into LinkedIn, if you look at the top navigation bar, you'll see an option that says "more." When you hover your mouse over it, you get a drop down menu. There's something called "Answers" which is an app that allows users to pose questions to get answers from experts. Thus, LinkedIn is a great source for students to tap into experts to get answers to questions. Think of this as a new form of informational interviewing and how valuable this is as it provides access to people students wouldn't have access to otherwise. This is merely another example of how LinkedIn can specifically be leveraged by students if they are taught. You'll notice a document that presents 10 simple steps to begin a personal branding strategy near the end of the course which is something students must now be taught more than ever by career professionals given the trends in social media background checks. Having a LinkedIn profile is a start for students to take control of their online brands and building PLNs that aid them in their professional development and networking, but you'll find even more ideas in that document near the end of the course. I'll also be available to continue answering questions and helping you apply what you've learned if you have any other questions as you start to implement things at your school. The Lounge (www.careercollegelounge.com) is the place that allows all of us to continue learning and interacting with one another so also know that if you have questions even when you are done with this course, take advantage of me as a continued resource in the Lounge in the Career Services Performance Group. I encourage you to watch the Job search 3.0 video I created in the Lounge and feel free to use it to show students if you think it will help you make them aware of how job search has changed - the video blog I created on this can be seen here: http://lwire.us/?l=JA18. I believe the video presentation will add to your learning so if you have 21 minutes (that's the length of the video), I encourage you to watch it. Thanks Paul for your contributions. I look forward to more conversations. Robert Starks Jr.