Angela,
When you describe using Facebook to interact with students, I am wondering what is meant by this. For instance, are you using Facebook as another communication tool or are you using it in some other way? Have you begun thinking about how you might use tools like Facebook or LinkedIn beyond the ways you currently use them? For instance, do you use Twitter or LinkedIn for your own professional development strategically building your own personal learning networks? Do you use LinkedIn not only for employer outreach, but for employer engagement? Have you thought about leveraging groups so that you can expand the Career Services team by essentially having the community (group) of alumni or students help each other? These are some ideas I'd encourage you to consider if you haven't already.
Thanks.
Robert Starks Jr.