Social Media Use

Public

Discussion:

Robert,

Of all the lines you could have selected from the content, I find it so insightful that you have chosen to discuss this because it is dead on! That single concept alone which can be so seemingly simple isn't and it is the perspective required to truly understand the value of a social media strategy. The other reason it is so insightful is because it will guide realistic expectations when pursuing a strategy because just as relationships are long-term, so to is a social media strategy for the department and results are somewhat like a snowball - they are very small and over time, as you build a strong community and network of deep relationships, the benefits grow exponentially as you find ways to leverage relationships through collaboration which enhances your ability to accomplish multiple objectives. I am so glad you pointed this out!

Robert Starks Jr.

Robert, Of all the lines you could have selected from the content, I find it so insightful that you have chosen to discuss this because it is dead on! That single concept alone which can be so seemingly simple isn't and it is the perspective required to truly understand the value of a social media strategy. The other reason it is so insightful is because it will guide realistic expectations when pursuing a strategy because just as relationships are long-term, so to is a social media strategy for the department and results are somewhat like a snowball - they are very small and over time, as you build a strong community and network of deep relationships, the benefits grow exponentially as you find ways to leverage relationships through collaboration which enhances your ability to accomplish multiple objectives. I am so glad you pointed this out! Robert Starks Jr.