Jodi, You are on the right track. Strategically using social media is going to help expand your capabilities just as other technological innovations in the past have expanded our capabilities and have provided new tools to aid us in accomplishing our goals. Expanded networks and deeper relationships position you well to better assist students and can position students well to better compete in the market place. Because you have the right attitude, I have no doubt you will successfully implement multiple strategies that involve social media along with all other resources available to you. Robert Starks Jr.