Social Media Use

Public

Discussion:

Hi Jason,

The course differentiates social media from traditional communication channels. When considering these differences, although you use social media to "stay in contact" with graduates and cultivate your alumni network, one can also use a telephone or email for these purposes. With this context, could you describe how your strategies are uniquely different using social media vs. traditional channels of communication to stay in contact, cultivate your alumni network and communicate regarding employment? In other words, what has social media enabled you to do differently than traditional channels and how are you taking advantage of these differences? Might you reflect a bit on the differences in your strategies and share both what you are doing as well as why you are doing it considering the unique characteristics of social media tools?

Robert Starks Jr.

Hi Jason, The course differentiates social media from traditional communication channels. When considering these differences, although you use social media to "stay in contact" with graduates and cultivate your alumni network, one can also use a telephone or email for these purposes. With this context, could you describe how your strategies are uniquely different using social media vs. traditional channels of communication to stay in contact, cultivate your alumni network and communicate regarding employment? In other words, what has social media enabled you to do differently than traditional channels and how are you taking advantage of these differences? Might you reflect a bit on the differences in your strategies and share both what you are doing as well as why you are doing it considering the unique characteristics of social media tools? Robert Starks Jr.