Hi Shawn, It's good that you are starting early! Many people dive into using social media accounts without clearly defined goals, strategies, or ideas of how to measure results. Additionally, there are often unrealistic expectations and many things overlooked and not considered. I recommend taking your time in the course and of course, ask questions as you have them. Many career services departments use social media for different things so there are a variety of ways you can use the tools to help you accomplish your goals - you just have to decide what those will be and strategize from there! Robert Starks Jr.