Hello Stacey, I love the vision you have for a scalable solution to building affinity with your population as a means to encourage the outcomes you want. I see your challenge having oversight of multiple departments. I think you'll appreciate the tools available to help you not only use social media platforms as tools to scale your relationship-building efforts, but also to automate and manage your activities more efficiently. If you plan on using multiple platforms, the course discusses tools that can help you manage your activities. Thanks. Robert Starks Jr.