Lesli, Have you considered how monitoring social media can provide insight on student interests and behaviors and how their interests can be leveraged in your communication strategies with them to help them get back on track? You mention calls, emails, and letters as tools used to reach out to students to "comply with the school." What if you changed your approach to use student-preferred communication tools (Social Media) not to get them to "comply with the school," but to build close relationships and trust over time? How might they respond differently if the relationship is improved? Moreover, how might improved affinity prove to be a more effective long-term strategy to influence student behaviors? Would they more likely partner with career services if they had a closer, stronger relationship or if they saw communications with career services as an attempt by the school to get them to "comply" to instructions? This isn't to say you don't already have strong relationships but as you know, there never is any "magic" solution to achieving one's goals in Career Services so I'm wondering if you are starting to see how a cohesive social media strategy can enhance what you are already doing to overcome some of your obstacles. Given social media is so new, as the course mentions, this may represent a paradigm shift which makes it challenging. I would love to see your thoughts as you ponder some of these questions/ideas.