Stacey,
I hear you on this one. I remember similar challenges. Because career professionals rely on others (gatekeepers) to partner with us to provide us with what we need to do our jobs, relationships are essential to our ability to optimize our results. Often, when I was a Director of Career Services, we had some Registrars we frequently interacted with at other schools to get enrollment verification. These are people we would send thank you cards to or go out of our way to do something nice for them. In the event that such people are on social media platforms, leveraging social media to continue nurturing relationships is a way to strengthen those partnerships. The only way to improve results in this area when we rely on others is to get those other people on our team by nurturing relationships. Sometimes this may be sending a personalized card to that one registrar that never ever responds to break the ice, get their attention, and nurture a long-term partnership.
What ways do you intervene to overcome this challenge? I think identifying what you currently do to overcome these challenges which everyone faces could benefit the forum.
Thanks.
Robert Starks Jr.