LeWando, I have personally found that students get excited about the possibilities of social media once they begin to learn about the benefits. When I speak with students, I give real-world examples of how social media has helped people with their career and business goals. I also found that being the example myself got buy-in from students. For instance, if I knew I wanted to convince students that social media provides an opportunity to meet people they would never be able to meet, I might first connect with someone from a known business and see if I could gain an informational interview via Skype or have an email exchange with them. I have actually spoken with Brian Solis, author and social media expert and I have held conversations on Twitter with authors. I use these examples and possibilities with students and it seems to get them interested. I think it all begins with educating them. Sometimes it takes an outsider to visit the classroom. I used to also get employers, alumni and other outsiders to conduct guest presentations about social media and it would interest the students. Let them know how social media can help them accomplish what they want to accomplish and they may start to see social media as tools for business vs. just being social. Robert Starks Jr.