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Glenn,

Thank you for sharing these excellent strategies. They will benefit others reading the forums. As the course indicated, there is a correlation between increased student usage of career centers and success in gaining employment. Research also showed that the more frequently students use career services, the higher their pay tends to be upon acceptance of a job offer. Thus, using social media to increase one-on-one meetings is something to be considered.

One idea I'll share to use social media to increase student usage of your career center would be to run contests that bring them into the office. For example, have a contest for a "resume review" week and the best resumes will get a tour of an employer's work place or a mock interview with an employer and some recognition on the Facebook wall for being the "Champion!"

The reward can be anything you can think of that would be perceived as valuable to the students and that align with your career development goals. The idea is that such a contest that leverages social media increases actual face-to-face visits, something that is important to a career center. This is merely one idea but I encourage you to think of other such ideas that increase one-on-one meetings and if you come up with any, please share so the rest of us may benefit.

Thanks Glenn!

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