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Brent,

That is one excellent way to use social media Brent but that still puts much of the responsibility on you so let me provide some other ideas to help students help themselves. Consider also how you might teach students to use these tools as well and how you might use social media for this. For instance, you could use Youtube to publish and distribute educational information to your students or a blog to write educational articles focused on job search skills which you could distribute via social media channels and email distribution lists. You could create a Facebook "Job Club" group and encourage the students to collaborate with each other to help one another by promoting the Facebook group as a place where members are expected to post job leads, internships, etc. and help one another as the sole purpose of the group. You could run contests with prizes to incentivize the actions you are trying to drive. For instance, perhaps a prize for the first 20 group members who post at least 2 unique job leads that do not duplicate posts from other group members. Design contests that make sense for your objectives and that might appeal to your student body. Share success stories when students are successful to use word-of-mouth through social media to encourage students who are participating with the CS office. These would be ways to leverage word-of-mouth knowledge for a targeted purpose, improve collaboration, and given your lack of staff, allow you a means to get some help by having students help each other. You could ask that other departments also join the Facebook Group to post job leads so you get your colleagues to help as well. You can make the group private or public so if you decide to use Facebook, I recommend a group vs. a Fan page or profile for this purpose and get alumni involved in helping their community. These are just some other ideas to consider Brent. I hope those ideas spurs even more creative ideas from you. Of course, if you need guidance on how to execute any of these types of ideas, that's what I'm here for and would be happy to help. Given your unique situation, I think I would be thinking of ways to get students involved in helping other students since you don't have staff and rewarding them with public recognition and perhaps gift cards, etc. Simply make sure any gifts meet compliance rules and run it by the appropriate chain of command.

Robert Starks Jr.

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