Paul,
You will find the document at the end of the course helpful to you in starting a Facebook page. In fact, there are many other tools listed near the end of the course. LinkedIn has become the standard for professional networks but make sure to review some of the tools available that allow students to have a professional presence on Facebook as well such as BeKnown and BranchOut. I encourage you when teaching students how to use a platform like LinkedIn, that you make them aware that what you are teaching them truly goes beyond LinkedIn and it is merely a tool being used to demonstrate how to begin professionally branding themselves online. Students will have to learn a new set of skills such as bio writing, key word optimization for their online profiles, and online etiquette just to name a few, simple examples. Career Advisors must become experts in all these emerging areas. Tool such as Visualcv.com, re.vu, and a list of others you will find near the end of the course are merely a small fraction of the personal branding tools that exist but many more will continue to emerge.
Robert Starks Jr.