alexander, I think after going through the entire course, you may have a better idea as to why you may want a separate Career Services Facebook presence. It depends on what your goals are. I would say in general, if you wish to engage and interact with your students, having a Facebook page is important since data tells us that the attention of this audience is on the internet, and more importantly, the majority of their time is on social media. Facebook is the largest and most engaging platform so I believe it is strategic for Career Services to have more than a presence, but a strategy to reach constituents in a meaningful way that aligns with their goals. Robert Starks Jr.