Jessica, Facebook makes sense for the demographic you have and because it has 1 billion users, making it the likely platform for future late adopters. I wonder if asking truck drivers to post their pictures of where they travel might be one way to engage them - seems like it would be such a great way to get them involved and more engaged by showing others where their career is taking them. Have you thought of other tactics to try to get them actively engaged? I would love to hear your ideas. Robert Starks Jr.