Social Media Management

Public

Discussion:

Lesli,

Many schools have Facebook accounts and most Career Services offices, according to a NACE survey, have their own Facebook account. The goals of each are different. Whereas your school may be using social media as a lead generation tool and an engagement tool for retention purposes, Career Services has unique goals. It sounds like your office currently is not leveraging social media for Career Services goals since you do not have a Career Services account.

As a Career Services Director, I had to convince others to let Career Services have their own page and I had to explain why. Our strategy led to an increase in job leads, job orders, employer partners, guest speakers, PAC members, and much more as outlined in the course. Our strategy was managed using the Heterarchy structure described in the course and we used Hootsuite as our Dashboard management tool. It allowed us to monitor conversations, schedule posts, and track click throughs of content shared with our students and alumni.

Our office became much better at marketing our services and increasing student participation because of it. I am wondering if you will be the one who champions such a strategy at your institution. Being an individual user of social media is a great start but a cohesive, purposeful strategy can produce so many results.

Lesli, Many schools have Facebook accounts and most Career Services offices, according to a NACE survey, have their own Facebook account. The goals of each are different. Whereas your school may be using social media as a lead generation tool and an engagement tool for retention purposes, Career Services has unique goals. It sounds like your office currently is not leveraging social media for Career Services goals since you do not have a Career Services account. As a Career Services Director, I had to convince others to let Career Services have their own page and I had to explain why. Our strategy led to an increase in job leads, job orders, employer partners, guest speakers, PAC members, and much more as outlined in the course. Our strategy was managed using the Heterarchy structure described in the course and we used Hootsuite as our Dashboard management tool. It allowed us to monitor conversations, schedule posts, and track click throughs of content shared with our students and alumni. Our office became much better at marketing our services and increasing student participation because of it. I am wondering if you will be the one who champions such a strategy at your institution. Being an individual user of social media is a great start but a cohesive, purposeful strategy can produce so many results.