Glenn, Do you use any of the Dashboard management tools mentioned in the course such as Hootsuite or Seesmic? These Dashboard services can help you automate posts by scheduling them in advance and can help you be more efficient with time management. Depending on what your strategy is, other tools may help you with your posts. For instance, sharing content can be a challenge because you need to find the content. This is content curation. Establishing listening posts to monitor relevant information published on the web can allow you to curate content to share with your audience that they would feel would be useful, helpful, or even entertaining. I use a variety of listening posts and curate different content but as an example, you could use Google Alerts. I have alerts on "Employment trends, Hiring Trends" as one thing I want to make sure I monitor. I often share this information with my network. In your case, you may find that listening posts will help you curate content that will help you in your posts/tweets to students. Youtube is a great platform to use to source content to share with students. For instance, here are videos of Chefs giving professional advice on the field: http://youtu.be/bcbenIuIzJQ and http://youtu.be/XeJYHVf6LI0. You can take content sharing a step further to use a tool like bitly.com to shorten your URLs and create tracked URLs to better understand what your audience is reacting to. I know you are at a culinary school so I shared some culinary content - enjoy! Robert Starks Jr.