Marcus, At my college, I began using social media before our marketing department did. Once our marketing department started using it, they implemented many rules and I had to present my case for why I shouldn't have to shut down my page. I bring this up because it is common for marketing, admissions, and student retention to see the benefits of leveraging social media but not everyone will understand how Career Services or even Education can leverage social media. The entire organization can leverage it to their benefit but you may have to present your case. I'm glad to hear the course is helping you see why a social media presence and strategy is beneficial. Robert Starks Jr.