Social Media Management

Public

Discussion:

Hello Katya,

I appreciate you providing your perspective. Social media has disrupted so many aspects of our lives, it can definitely seem as if the more you learn, the more you realize you don't know much. The rate of change is phenomenal which is what makes the topic so confusing to many, yet at the same time, exciting. This is why I personally love being a continual student of disruptive technologies and how they are changing human interaction, business models, business protocols, culture, etc. You raise a point made in the course which emphasizes the need to be an early adopter of new technologies as a part of continual research to understand new technologies and how they can be used in one's profession. Given that you showed particular interest in TappedIn and Skype in the classroom, I'm going to presume that education is an interest of yours. Thus, you may also find the following interesting:

Unigo.com - Think Consumer reports meets Wikipedia. This site is where college students rank colleges. It has fundamentally changed how students make decisions about where they attend college. The site has over 1 million unique visits every month and Unigo.com provides all school reviews for U.S. News & World Report's annual college rankings. It is a particularly interesting case study on how social media has changed the way students make decisions. On the business perspective, it should change how colleges respond to what students are saying about them. In this way, social media is an amazing and powerful feedback loop system for organizations who actually want to listen to their customers as a quality improvement tool. Think of how social media has disrupted the power dynamic between businesses and customers. This one example clearly demonstrates many ways social media has disrupted our world.

Openstudy.com - I mention help engines or Q&A networks in the list of resources near the end of the course with stackoverflow.com, LinkedIn Answers, and Quora as examples but Openstudy.com is a help network that allows students to get help from other students in areas of study such as math, science, English, etc. Thus, it is an example of how communities of students are helping other students through "social" tutoring. Imagine how something like this might help with retention and how it enhances traditional tutoring programs where students were limited to the number of tutors in a room to help them. This site also uses gaming mechanics that encourage the behavior desired of users. The way it does this is by offering "badges" which are symbols of social capital that publicly recognize helpful community members. The idea of gamification is a hot topic right now and coincides with discussions about social media because it is a powerful tool to elicit desired behaviors.

Just some additional things to ponder.

Thank you Katya for contributing to the forums.

Robert Starks Jr.

Hello Katya, I appreciate you providing your perspective. Social media has disrupted so many aspects of our lives, it can definitely seem as if the more you learn, the more you realize you don't know much. The rate of change is phenomenal which is what makes the topic so confusing to many, yet at the same time, exciting. This is why I personally love being a continual student of disruptive technologies and how they are changing human interaction, business models, business protocols, culture, etc. You raise a point made in the course which emphasizes the need to be an early adopter of new technologies as a part of continual research to understand new technologies and how they can be used in one's profession. Given that you showed particular interest in TappedIn and Skype in the classroom, I'm going to presume that education is an interest of yours. Thus, you may also find the following interesting: Unigo.com - Think Consumer reports meets Wikipedia. This site is where college students rank colleges. It has fundamentally changed how students make decisions about where they attend college. The site has over 1 million unique visits every month and Unigo.com provides all school reviews for U.S. News & World Report's annual college rankings. It is a particularly interesting case study on how social media has changed the way students make decisions. On the business perspective, it should change how colleges respond to what students are saying about them. In this way, social media is an amazing and powerful feedback loop system for organizations who actually want to listen to their customers as a quality improvement tool. Think of how social media has disrupted the power dynamic between businesses and customers. This one example clearly demonstrates many ways social media has disrupted our world. Openstudy.com - I mention help engines or Q&A networks in the list of resources near the end of the course with stackoverflow.com, LinkedIn Answers, and Quora as examples but Openstudy.com is a help network that allows students to get help from other students in areas of study such as math, science, English, etc. Thus, it is an example of how communities of students are helping other students through "social" tutoring. Imagine how something like this might help with retention and how it enhances traditional tutoring programs where students were limited to the number of tutors in a room to help them. This site also uses gaming mechanics that encourage the behavior desired of users. The way it does this is by offering "badges" which are symbols of social capital that publicly recognize helpful community members. The idea of gamification is a hot topic right now and coincides with discussions about social media because it is a powerful tool to elicit desired behaviors. Just some additional things to ponder. Thank you Katya for contributing to the forums. Robert Starks Jr.