Stacey, It sounds like your school has a person running your social media but not your department. I have found that many schools who do have a social media strategy are mainly using it for marketing/admissions. Often, there are policies in place that require departments who want their own page to request permission and provide justification for why the page is wanted. This can sometimes present a challenge because organizations can fear giving up "control" since social media can be very challenging to manage. What's the situation you face? Do you know much about the social strategy currently being used? Will you have to explain your purpose/strategy? Robert Starks Jr.