Jennifer , Many people are diving into social media and describing their activities vs. their strategies. For instance, someone may say that they are using social media to post blogs, promote events, and skip trace graduates. These are activities vs. strategies. The struggle you describe is normal. Hopefully, you will begin asking yourself some important questions after this training. If you're going to leverage a social media strategy as one component of an overall department-wide strategy, in what ways will you leverage it? How will you establish a long-term, goal-driven strategy and what tactics will make sense for that strategy? Start slow and start with minimal objectives. In fact, start with one and as you progress, you can add more objectives. Measure to see your results and consider documenting your results as part of your school's Institutional Effectiveness Plan as another means of demonstrating results such as increased event participation, increased student visits to the office, etc. You may also want to see if you begin to identify a correlation between when you begin a social media strategy and if you see satisfaction surveys improve for students' perception of the department and the service you provide. There are many different things you can do once you know what your plan is and what your objectives are which seems to be the most challenging part for many. I encourage you to follow up with me if you have additional questions. I recommend reviewing the strategy sample documents at the end of the course which provide a simple outline of how a strategy can come together. It may be a bit too specific for some because it has very specific metrics and Key Performance Indicators but this is the right way to do it if you're interested in measuring results. I'm hear if you need more guidance. Take care. Robert Starks Jr.