Lesli,
It sounds like you use Facebook for skip tracing to "track" down missing graduates. I am wondering if you use any other platforms and if you use them for anything other than skip tracing. Will you begin using some of the people search engines for skip tracing mentioned in the course?
Informing students of the benefits of using LinkedIn is great as it is important for them. What about leveraging social media for reach, marketing, branding, engagement, and advocacy? What about building community and leveraging community for all the results described in the ROI section of the course? Do you leverage social media for employer relations, alumni relations, program development, building a PLN, etc.? There's so much more that can be taught to students and that can be leveraged for your department's goals.
Do you have any thoughts regarding the numerous benefits of leveraging social media beyond skip tracing and encouraging students to use LinkedIn?