Marcus, How do you leverage what you know engages students to accomplish your career center goals? For instance, if you know success stories engages and interests students, consider using Facebook to announce that students can come into the Career Services office on a scheduled day to meet a successful alumni. In this example, you would be strategically using Social media and your knowledge of what engages your students to encourage that they visit your office (assuming you are a ground campus). Or, if you are online, hold a Tweet up where students can chat with an alumnus via a live chat on Twitter or have a live chat on Facebook so that students can just log in and use the comment box to speak with an alumnus. These are merely ideas to get you thinking about how to fully leverage both social media and your knowledge of what engages students to help student become more career-ready and interact with your office in meaningful ways that further your (and their) goals. Robert Starks Jr.