Kelley, You have got it! "Build lasting relationships," and "represent our school as a school that cares about each student and their success." These statements are core to what social media is about. Your examples of tactics are wonderful - "congratulating them on a job, new baby, and any other life changing events" - you are getting personal and showing genuine, authentic care. That's the way you build lasting relationships. Can you share some of the benefits of the strong relationships you are forming and why these goals were established? Robert Starks Jr.