Hi Sheri, Has there been any research done to identify the platforms your "Allied Health Students" are already currently using and what they use them for? This in itself is likely to reveal where they may fall on the social Technographics Ladder (referenced in the "Getting Your Career Center Started on Facebook" resource in the course). The best way to find out how students use social media is to ask the students themselves. For instance, you could survey them and ask questions like: 1. Do you use social media? (Find out if they are active and get a sense of the percentage that are inactives) 2. Which platform do you use most? (Identify the most predominantly used platforms which should guide your strategy on the ones your office will use) 3. The number one activity I use social media for is to... Read blogs, watch videos, join in on discussions, look at updates from people/pages I follow, stay informed on important events/news, write blog articles, etc. (This may give insight on how they prefer to engage which gives you insights on your content strategy) 4. What career-related information most interests you? (Industry specific updates/news, Articles from industry leaders, Tips on Job Search, Interviewing, etc.) Finding out what career-related information students are most interested in would also help you identify specific topics that most interest your students so you can tailor your content strategy to the topics that interest them the most. Whereas there are some "universal" things that data reveals social media users typically respond to most (such as liking/commenting on posted photos), the true way to understand your unique audience is to research them specifically. Robert Starks Jr.