alexander, How do you currently track employment rates relative to your social media strategy? Do you track job leads sourced from social media? Can you please share with the forum how you are specifically able to identify the effectiveness of your social media strategy correlated to employment rates? The number of followers on Facebook measures the size of an audience, but it does not measure effectiveness of a strategy. If your overall goal, for instance, was to use Facebook as a means of improving the marketing of your events, I don't recommend using the metric of followers but rather, have you seen an increase in your event attendance correlated to your social media strategy? You would need to have a baseline measurement and compare it to your participation after you have implemented a social media strategy to see if your goal of leveraging social media is working in improving event attendance. This is merely one example. Followers/friends/likes don't measure the effectiveness of a strategy so I encourage you to see how what you are doing on social media is directly impacting your career center objectives. Robert Starks Jr.