Hello Dina, I noticed you focused on comments, likes and shares as well as the acquisition of new fans/friends. Are you using both a Facebook profile and a Facebook fan page? What overall goals are you using Facebook for? The reason I ask is because reviewing comments, likes, and shares is a good way to measure engagement which tells you how to modify the way you keep your audience engaged but I am wondering how you are measuring whether or not your Facebook strategy is resulting in an improvement in your Career Center goals. For instance, if you were to say you use Facebook as a means of increasing student participation with the Career Center and measure the difference in face-to-face appointments, workshop, or event participation, these measurements would indicate the effectiveness of the social media strategy relevant to your goals. Have you considered measuring the correlations between your social media strategy and your Career Center objectives? What might you measure if your goal were to use social media as a way to improve the career-readiness of students? What metrics could you review? Thanks. Robert Starks Jr.