Stacey, Measuring can be a challenge because it can create another layer of work but as you know, measurement allows you to identify the effectiveness of your strategies. May I recommend that you start with measuring things that are more feasible for you such as event participation. How might you use social media as part of a strategy to increase participation in an event? Track the attendance and start to identify if you see a trend in increased participation. Use social media to bring students into your office and track pre and post walk-in appointments. I recommend starting with simple Key Performance Indicators and progressing to more complicated ones that may depend on your resources and time constraints. Using some of the tools listed in the course is a good way to start as you begin but things like Klout scores shouldn't be relied upon - they do give you good information but they can't tell you the impact on your career center objectives. I'd be happy to help you even beyond the course if you need help with measurement. Take Care. Robert Starks Jr.