Jennifer , The strategy sample document in the "Resources" section provides an example of how one might measure. There are direct measurements one can do and measurements based on correlation. For example, if your office tracks how many resumes you review, how many students participate in events, how many students you serve monthly/quarterly/annually via face-to-face appointments, etc., you have some baseline measurements established. As an example, if your primary objective were to increase student participation in events and you were going to use a social media strategy to help with this goal, you could see if there is a correlation between multiple variables such as student engagement, click-through rates on promotional content distributed via social channels, Youtube Subscribers (if you chose Youtube as a part of your promotional strategy), or a number of other selected variables that align with your chosen strategy. You can see if increases in these metrics correlated to an increase in event participation. If this is too much, you could also decide upon simpler metrics and measurements such as sentiment (measured by Socialmention), Engagement (measured by Facebook Insights), Job leads sources from Social media (Create a new job source category in your existing tracking system), Increase in PAC members, Increase in Employer participation in job fairs (Relationships perhaps built via LinkedIn).....the list is endless! Jennifer - measuring will allow you to demonstrate added value not only to higher-ups, but may even be something to include in an institutional effectiveness plan to demonstrate your efforts and the results they are helping you achieve. What do you think you'd like to begin measuring specifically if you had to prioritize among the many things to measure? Robert Starks Jr.