Measurement

Public

Discussion:

Mary,

It's great you'll be getting started. Just remember that you are embarking on a very long-term effort and it can be a while before you see enhanced results so be cautious of "evaluating" effectiveness prematurely. Always remember that while you are initially trying to build audience and engagement, once you have the attention of your targeted audience (employers and alumni), how will you drive the desired actions you want? How will you get employers involved and how will you get alumni involved with your department? How will that involvement align with your stated objective(s)? You will have to design engagement that drives action in alignment with your objective(s) which is an iterative process as you will discover what is working and what is not but your research on your audiences should help you have insight before you begin experimenting. These are important questions to consider as you embark on your strategy. You don't need luck - you have strategy on your side and I'll always be available for continued interaction at www.careercollegelounge.com so please feel free to utilize me as a resource.

That being said....Good luck! :)

Robert Starks Jr.

Mary, It's great you'll be getting started. Just remember that you are embarking on a very long-term effort and it can be a while before you see enhanced results so be cautious of "evaluating" effectiveness prematurely. Always remember that while you are initially trying to build audience and engagement, once you have the attention of your targeted audience (employers and alumni), how will you drive the desired actions you want? How will you get employers involved and how will you get alumni involved with your department? How will that involvement align with your stated objective(s)? You will have to design engagement that drives action in alignment with your objective(s) which is an iterative process as you will discover what is working and what is not but your research on your audiences should help you have insight before you begin experimenting. These are important questions to consider as you embark on your strategy. You don't need luck - you have strategy on your side and I'll always be available for continued interaction at www.careercollegelounge.com so please feel free to utilize me as a resource. That being said....Good luck! :) Robert Starks Jr.